Market Entry Day - Germany Registration closes: 01-05-2026 23.55

Thinking about scaling to Germany? Join this event to see what it takes.

This event is built for startups that want practical insight before entering the German market. 

You will get a clearer understanding of how the German market differs from Denmark, common challenges, and what you need to think about before entering the market. 

Across three hours, we cover market dynamics, typical cost, and the practical questions around hiring, legal structure, and operations.

You will hear directly from founders and experts who have worked in the market themselves, with time for questions and discussion throughout.

The goal is simple: to help you assess the opportunity more clearly and avoid spending time on the wrong assumptions.

The Program

13:45 Doors open

14:00 Welcome + Intro

·        An introduction to the day, the main themes, and the questions startups should address early when considering Germany.

14:30 Expert Panel

·        With Trade Council, EY and additional market experts, this session covers the practical side of entering Germany.

·        You will get insight into legal setup, market conditions, local differences, and the common issues experts see across the startups they support.

15:30 Investor Session

·        Hear directly from a German VC on what Danish startups should know before approaching German investors.

·        The session will cover what investors look for, how expectations may differ from Denmark, and what founders should prepare before starting fundraising conversations.

16:15 Founder Panel

·        Founders who have built in the German market share first-hand lessons from the journey. Meet the founders of ARENSBAK, OfficeGuru and Welldium.

·        Expect a candid discussion on what worked, what slowed them down, what surprised them, and what they would do differently if they were starting again.

17:00 Networking and Refreshments

·        Stay for informal conversations with speakers, founders and other startups looking at Germany.

·        A chance to ask follow-up questions, compare notes, and continue the discussion in a smaller setting.

Moderation

The full event will be moderated by Søren Nielsen from Canute by Thursday, former founder and experienced speaker.