Submit offer Consultant for helping with conversion and marketing

The Beyond Beta program supports the Danish startup ecosystem from the initial idea to investment and scaling by providing founders with the right network, knowledge, and navigation tools. Danish Life Science Cluster are mentors for the start-ups that are within life science and welfare technology, and as part of the Beyond Beta program, we are inviting proposals for helping the start-up Cerebelo with conversion and marketing strategies to help maximizing the number of customers on their platform. 

See the task description below: 

1. GENERAL INFORMATION:
Titel of tender: Conversion and marketing
Company name: Cerebelo
Address: Stærevænget 9, 2791 Dragør
CVR/ nr.: 0510732979
Date: 10/6-2025
Deadline for tender: 1st of July
For further questions, contact info: Thomas Henriksen (Cerebelo) or Charlotte Kristensen (Danish Life Science Cluster) 
Upload of tender info: Must be through the link this tender description is on. 
Phone and e-mail: 
Thomas Henriksen: +45 30103504, thomas@otiliahenriksen.dk 
Charlotte Søgaard Kristensen: +45 40462410, csk@danishlifesciencecluster.dk 

2. PRESENTATION OF CEREBELO
We make digitalized psychology therapy treatment programs, helping people with mental health issues, anywhere, anytime, and at a fraction of the normal cost.
Link to our program against anxiety (sold on co-founders private psychology clinic website):
https://www.otiliahenriksen.dk/webshop/selvterapeutisk_onlineforloeb_overkom_din_angst/ 

3. DESCRIPTION OF THE TASK UNDER MARKET EVALUATION:
Cerebelos conversion rate for our program is very low and very inconsistant.
We need to get a good and consistant conversion rate for our product "Overkom din angst", and are open to suggestion to specific tasks to achieve this.
We are seeking a workshop program with 1-1 sessions on this.
Suggestion of tasks could include:

-       Landingpage/salespage optimization

-       Salesfunnel optimization

-       SoMe ads optimization

-       Email marketing optimization

-       Other suggestions are also welcome

4. TASK OBJECTIVES AND SUCCESS CRITERIA:
Cerebelos conversion rate for our program is very low and very inconsistant. Our goal is to achieve a consistant conversionrate with a ROAS on 1:3 to 1:5 or less.

5. BUDGET OG SPECIFICATION OF AN OFFER:
We expect a written offer to include at least:
• Date of submission of offer
• A brief presentation of the bidder, stating the CVR number and contact details. If relevant, with references and history
• Bidder's proposal for solving the task
• Specification of the price for solving the task
• Discount, if relevant
• Timeframe and end date
• Conditions for the offer, if any

6. BACKGROUND FOR THE TENDER:
Beyond Beta is subject to a number of requirements for good, healthy financial management, including documentation that the agreed price for external purchases is an expression of the market price. This tender is part of these requirements.
We emphasize that the bidder must only make an offer on the requested task.
Services of executing or implementing nature cannot be approved
The winning bid is chosen based on an assessment of the best correlation between price and quality