Submit offer Muryo: Sparring with B2B sales/commercial-development consultant

1.        GENERAL INFORMATION:
Date:  
Questions and proposals should be directed to Susanne Baden Jørgensen –Food & Bio Cluster Denmark
Phone and email: 25210812 / sbj@foodbiocluster.dk or mihaela.borta@muryo.io 

2.      PRESENTATION OF THE ISSUING ORGANIZATION:
Food & Bio Cluster Denmark is the national cluster for food and bioresources in Denmark. The organization supports innovation and sustainable development and facilitates collaboration between startups, corporates, and investors. 

With a network of over 500 startups and participation in Denmark’s largest accelerator, Beyond Beta, the cluster focuses on commercialization and internationalization of solutions within foodtech, agtech, and biosolutions.

3.      DESCRIPTION OF THE TASK UNDER MARKET EXPLORATION:

muryo is an early-stage AI platform that helps agricultural consultancies provide better advisory on sustainable crop production. We have a Letter of Intent for a pilot with a Danish agricultural consultancy consultancy, are in active dialogue with several others and are now building the MVP and forming the team.

The next step is a series of executive-level sales conversations with Danish advisory firms, aimed at converting the first ones into paid pilots. These meetings are with senior decision-makers, so getting the first conversations right is critical — they set the tone for everything that follows.                                                                         

muryo are strong on product and domain, but want experienced support to run these conversations well. Therefore they seek a senior B2B sales/commercial-development consultant with a track record of selling into agriculture, food, or comparable cooperative or member-owned organisations in Denmark.

4.      OBJECTIVES 

  1. Assist muryo in developing a sales playbook for executive-level conversations: stakeholder framing, discovery questions, objection handling.

  2. Spare with the muryo team on how to prepare the meetings and follow-up — pre-meeting brief per account, meeting structure, written follow-up that keeps momentum.                                                      

  3. Coaching through the first conversations, with debriefs and adjustments so each meeting improves on the last. 

5.      BUDGET AND PROPOSAL SPECIFICATION

Budget: DKK 20,000 ex. VAT

Deadline for submission: 12th of June 2026 through the link below. 

Expected project start: End of June 2026

The proposal must include:
• Brief presentation of the bidder incl. references from similar assignments
• Suggested team and approach
• Price and hourly rate
• Any applicable discounts
• Overall timeline
• Assumptions and conditions (contract template)

The agreement will be entered into between FBCD A/S (Food & Bio Cluster Denmark) and the selected bidder/consultant.

6.      BACKGROUND FOR THE CALL:

This call is part of a requirement for sound financial management and documentation of market pricing.
Only proposals for the requested advisory service will be accepted. Implementation and execution services are not included.