Submit offer Consultancy and Advisory Proposal – Digital Strategy and Requirements Specification for New Webshop

The Beyond Beta program is supporting the Danish startup ecosystem from the initial idea to investment and scaling by providing founders with the right network, knowledge, and navigation tools. Danish Life Science Cluster are mentors for the start-ups that are within life science and welfare technology, and as part of the Beyond Beta program, we are inviting proposals for a consultancy to advice on digital strategy and reguirements specifications for a new webshop for Babyshower.dk

1. GENERAL INFORMATION
Titel of tender: Consultancy and Advisory Proposal – Digital Strategy and Requirements Specification for New Webshop

• Name of Start-up name: Tatti ApS v. Tatiana Jeanette Specht
• Address: Danmarksgade 1B, 4690 Haslev
• CVR number: 43327720
• Deadline for tender: 16/11-2025 
• Budget: 60.000 DKK excluding VAT
• Contact information:
  From Tatti: Tatiana Jeanette Specht, CEO & Founder - tel:+45 20747554 or email: mail@tatti.dk 
  From Danish Life Science Cluster: Charlotte Søgaard Kristensen, project manager - tel: +45 40462410 or email:  csk@danishlifesciencecluster.dk 
• Website: https://babyshower.dk

2. PRESENTATION OF COMPANY: 
Tatti ApS operates Babyshower.dk, a webshop focused on products and inspiration for baby showers, christenings, births, pregnancies, and the child’s first year. The company aims to strengthen its digital presence and customer experience through a new webshop.
 
3. DESCRIPTION OF THE TASK UNDER MARKET EVALUATION: 

Development of a digital strategy, structure, and requirements specification for a new and modern webshop for Babyshower.dk. Babyshower.dk has already operated for a couple of years, and therefor is it crucial to continue the a high autority score and ranking. 

The task includes:

• Analysis of the existing webshop and digital processes
• Workshop with Tatiana Jeanette Specht to identify goals, target groups, and digital challenges
• Competitor analysis and best practices
• Assessment of technical and business needs (payment, shipping, integrations, SEO, tracking)
• Development of a new sitemap and content structure 
• Technical requirements specification (platform selection, design, UX/UI, integrations)
• Competence building and training of Tatiana Jeanette Specht
• Preparation of an action plan and implementation basis

 
4. TASK OBJECTIVES AND SUCCESS CRITERIA: 

Objectives:

• To create a clear, professional foundation for investing in a new digital platform that increases sales, strengthens the brand, and improves customer experience.
• To build digital competencies in Tatiana Jeanette Specht so the company can independently operate and further develop the webshop.

Success Criteria:

• Delivery of needs report, digital strategy, and recommendations
• Development of new sitemap, wireframe, and content structure
• Complete technical requirements specification and platform recommendation
• Completed training program and documentation
• Final action plan with budget and timeline 

 
5. BUDGET OG SPECIFICATION OF AN OFFER: 
We expect a written offer to include at least: 
• Date of submission of offer 
• A brief presentation of the bidder, stating the CVR number and contact details. If relevant, with references and history 
• Bidder's proposal for solving the task 
• Specification of the price for solving the task without VAT
• Discount, if relevant 
• Timeframe and end date 
• Conditions for the offer, if any 
 
6. BACKGROUND FOR THE TENDER: 
Beyond Beta is subject to a number of requirements for good, healthy financial management, including documentation that the agreed price for external purchases is an expression of the market price. This tender is part of these requirements. 
We emphasize that the bidder must only make an offer on the requested task.  
Services of executing or implementing nature cannot be approved  
The winning bid is chosen based on an assessment of the best correlation between price and quality