Submit offer Bottles With History: Digital Marketing Consultancy

1.   GENERAL INFORMATION:
Date:  4.3.26
Questions about the proposals should be directed to: Claus Mortensen – Head of Business Acceleration at Food & Bio Cluster Denmark Phone and email: +45 4030 4820 / cm@foodbiocluster.dk. 

2.   PRESENTATION OF THE ISSUING ORGANIZATION:
Food & Bio Cluster Denmark is the national cluster for food and bioresources in Denmark. The organization supports innovation and sustainable development and facilitates collaboration between startups, corporates, and investors. 

With a network of over 500 startups and participation in Denmark’s largest accelerator, Beyond Beta, the cluster focuses on commercialization and internationalization of solutions within foodtech, agtech, and biosolutions. One of the companies in Beyond Beta is Bottles With History. 

3. DESCRIPTION OF THE TASK UNDER MARKET EXPLORATION: 
About the company 

Bottles With History is a Danish e-commerce company specializing in curated wine tasting 
experiences that combine premium wines with storytelling and design. The company develops 
unique tasting products and gift concepts that allow customers to explore the history, regions, and 
craftsmanship behind carefully selected wines. 

The business primarily operates through a direct-to-consumer digital model and serves both private 
consumers and corporate clients seeking high-quality gifts and tasting experiences. Through a strong 
focus on storytelling, branding, and customer experience, Bottles With History has established a 
distinctive position within the premium wine gifting and tasting market. 

The challenge 

As a digitally driven company, Bottles With History relies heavily on online marketing channels to 
acquire customers and scale its business. However, increasing competition within digital advertising - 
particularly on platforms such as Meta (Facebook and Instagram) - requires a more structured, data-
driven, and strategically aligned approach to digital marketing. 

While the company has gained practical experience with paid social advertising, there is a clear need 
to further strengthen internal competencies in performance marketing, audience targeting, and 
campaign optimization. Developing these competencies will enable the company to make more 
strategic decisions regarding customer acquisition, improve marketing efficiency, and better utilize 
its digital channels. 

The opportunity 

By investing in competency development within Meta advertising and digital marketing strategy, 
Bottles With History aims to strengthen its internal capabilities to plan, execute, and optimize digital 
marketing campaigns in a more systematic and scalable way. 

This initiative will support the development of a clearer digital growth strategy, where paid social 
advertising, customer data, and content marketing work together to create a stronger and more 
efficient customer acquisition funnel. Strengthening these capabilities will allow the company to 
improve marketing return on investment, scale its digital presence, and support future growth in 
both domestic and international markets. 

3. OBJECTIVES AND SUCCESS CRITERIA: 
Project objectives: 

The primary objective of this project is to strengthen Bottles With History’s internal competencies 
within digital marketing and performance-based advertising, with a specific focus on Meta 
advertising (Facebook and Instagram). By developing these competencies, the company aims to build 
a more structured, data-driven, and scalable digital marketing setup. The project will focus on three 
key areas: 

A. Competency development in Meta advertising 
The project will enhance internal knowledge and practical skills related to campaign structure, 
audience segmentation, creative testing, and performance optimization on Meta platforms. This will 
enable the company to run more effective campaigns and continuously improve performance 
through data-driven decision-making. 

B. Development of a digital marketing strategy 
The project will support the development of a clear and scalable digital marketing strategy that 
aligns paid advertising, website performance, and customer data. This includes defining a structured 
marketing funnel, identifying key growth channels, and establishing a long-term framework for 
digital customer acquisition. 

C. Implementation of a structured marketing framework 
A key outcome of the project will be the establishment of a structured approach to campaign 
planning, testing, and optimization. This will include defining relevant KPIs, improving tracking and 
attribution, and creating repeatable processes for scaling successful campaigns. 

Expected outcomes 

As a result of the project, Bottles With History expects to achieve: 

• Increased internal competencies within performance marketing and Meta advertising.
• Help Bottles wih History to defined a digital marketing strategy that supports scalable growth.
• Improved efficiency in digital marketing spending and customer acquisition.
• Stronger integration between advertising, website performance, and customer data.
• A more systematic approach to campaign testing, optimization, and scaling. 

These improvements will strengthen the company’s ability to compete in the increasingly 
competitive digital market and support long-term growth in both Danish and international markets. 

4. BUDGET AND PROPOSAL SPECIFICATION 

Budget: 60.000 DKK (excluding VAT) 

Deadline for submission: 30th of March 2026 through the link below. 

Expected project start: Mid April 2026

The proposal must include:

• Brief presentation of the bidder incl. references from similar assignments
• Suggested team and approach
• Price and hourly rate
• Any applicable discounts
• Overall timeline
• Assumptions and conditions
• Contract template ready to be signed

The agreement will be entered into between FBCD A/S (Food & Bio Cluster Denmark) and the selected bidder/consultant.

5.  BACKGROUND FOR THE CALL:

This call is part of a requirement for sound financial management and documentation of market pricing.
Only proposals for the requested advisory service will be accepted. Implementation and execution services are not included.