Submit offer Sales & Commercialization Structure

1. GENERAL INFORMATION: 

Offering Company: Embarkly ApS - CVR: 45142442

Questions and offers should be addressed to:
Embarkly
Patrick A. Rasmussen, Co-founder
Patrick@embarkly.dk
+45 22 77 34 39

2. PRESENTATION OF COMPANY: 

Embarkly is a Danish HR SaaS company focused on improving employee onboarding, wellbeing, and retention during the first 12 months of employment.

Our platform combines behavioural science, anthropological research, and data-driven insights to help leaders proactively support new employees through structured monthly reflections, wellbeing tracking, and actionable leadership guidance.

Unlike traditional onboarding systems that primarily focus on administration and short-term introduction programs, Embarkly focuses on the human side of onboarding and long-term employee integration.

The company has validated its approach through several pilot collaborations and is currently transitioning from early product validation into commercialization and scalable growth.

As we move into the next phase, we have identified a need for stronger commercial structure, clearer sales processes, and strategic guidance to support sustainable growth and market expansion.

Our ambition is to establish a scalable commercial foundation that supports both outbound sales efforts, partnerships, and long-term SaaS growth.

 
3. DESCRIPTION OF THE TASK UNDER MARKET EVALUATION: 

We are seeking expert consulting from an experienced commercial and sales advisor who can provide hands-on guidance, sparring, and structure to strengthen Embarkly’s commercial foundation.

The project will focus on:

  Optimization of our current sales and commercialization process 

  Guidance on building a structured outbound sales strategy and follow-up framework 

  Competence development within lead handling, segmentation, and prioritization 

  Advisory on scaling sales materials and commercial positioning, including structuring CRM processes, pipeline management, and forecasting 

  Strengthening our strategic decision-making related to partnerships, pricing, and go-to-market activities 

  Sparring on SaaS commercialization and early-stage B2B growth strategies

The purpose of the project is to help Embarkly transition from founder-driven sales activities into a more scalable and repeatable commercial setup.

Outcome:

Embarkly will gain a clearer and more structured commercial framework, improved internal sales competencies, and a stronger foundation for scalable growth.

The project is expected to result in documented sales processes, clearer lead management structures, and stronger commercial positioning towards larger HR and enterprise customers.

4. TASK OBJECTIVES AND SUCCESS CRITERIA: 

Budget: 43,000 DKK excl. VAT

Timeframe:
The project is expected to take place over approximately 3 months starting in August 2026.

●     Improved commercial structure and internal sales processes

●     Stronger lead management and follow-up routines

●     Increased readiness for scalable B2B SaaS growth

●     Clearer commercial positioning and value communication

●     Enhanced strategic capabilities within sales and commercialization

●     A repeatable commercial process supporting long-term growth and partnerships