Submit offer SEO, Content Marketing, and AI Search Optimisation for a Fertility Matchmaking Platform

1. GENERAL INFORMATION 

Title of tender: SEO, Content Marketing, and AI Search Optimisation for a Fertility Matchmaking Platform

Company name: Y factor ApS

Address: Suomisvej 4, Frederiksberg C

CVR nr.: 44690934

Date: 8th April 2026

Deadline for tender: 4 weeks after submission

Contact for questions: Sofie, Karine and Deyan

Phone and e-mail: sofie@yfactor.app, karine@yfactor.app, deyan@yfactor.app

2. PRESENTATION OF COMPANY 

Y factor is a two-sided fertility matchmaking platform that connects private sperm donors with recipients (referred to as Future Parents). The platform is delivered as a mobile application, available on iOS and Android.

Y factor currently operates across the United Kingdom, Germany, Spain, Italy and with an active expansion into the United States ( mainly California for now). The platform is growing and serves a sensitive user base that requires the highest standards of privacy, data protection, and regulatory compliance.

The company is an early-stage, bootstrapped startup with a team of 8 people. Y factor is part of the Beyond Beta accelerator programme.

https://yfactor.app/en

3. DESCRIPTION OF THE TASK UNDER MARKET EVALUATION: 

Y factor seeks advice on AI search optimisation, SEO, and content marketing. The workshop should cover specific recommendations and not generalised best practices that cover these three areas for Y factor: overlap between niche markets, sensitive topics, and in-app conversions.

● E-E-A-T for High-Stakes Health Topics: Guidance on building "Experience, Expertise, Authoritativeness, and Trustworthiness" to navigate search engine and AI filters for "unregulated" or "alternative" medical services.

● LLM Visibility & "Answer Engine" Optimisation (AEO): Strategies to ensure Y factor is cited as a primary resource when AI models (like Gemini or ChatGPT) answer queries about "ethical sperm donation" or "private donor legalities in California".

● Multi-Market Content Architecture: Optimizing for different linguistic and regulatory nuances across the UK, Spain, and the US without diluting domain authority.

● Donor vs. Parent Intent Mapping: Technical SEO and AIO strategies to maintain the balance of a two-sided marketplace, ensuring high-quality donor acquisition doesn't cannibalize the search presence for future parents.

● Atypical Conversion Paths: Strategies for moving users from "Dark Social" (private LGBTQ+ or Solo Mother forums) to the app while maintaining tracking integrity.

4. TASK OBJECTIVES AND SUCCESS CRITERIA: 

1. Review of current baseline: Conducting a review of the current baseline SEO and AI optimisation status

2. Framework for improving organic performance for niche B2C audiences (content strategy, linking, dark social, other).

● Content-to-App Conversion Framework: A tactical plan to optimize the blog and website to drive high-intent users directly into the onboarding flow, specifically targeting the 15% conversion goal.

● Sentiment & Reputation: A framework for monitoring how AI models "perceive" the brand to prevent being associated with "risky" or "unregulated" categories in automated summaries.

● Competitor Gap Analysis (AI Edition): Identification of where competitors like Just A Baby or Modamily are winning in AI-generated recommendations and a plan to bridge that gap.

● Scalable Content Playbook: How to implement these guidelines with a small marketing team

5. BUDGET OG SPECIFICATION OF AN OFFER: 

The budget for this tender is 15.000 DKK exclusive VAT

We expect a written offer to include at least:

• Date of submission of offer

• A brief presentation of the bidder, stating the CVR number and contact details. If relevant, with references and history

• Bidder's proposal for solving the task

• Specification of the price for solving the task

• Discount, if relevant

• Timeframe and end date

• Conditions for the offer, if any

6. BACKGROUND FOR THE TENDER: 

Beyond Beta is subject to a number of requirements for good, healthy financial management, including documentation that the agreed price for external purchases is an expression of the market price. This tender is part of these requirements. We emphasise that the bidder must only make an offer on the requested task. Services of an executing or implementing nature cannot be approved. The winning bid is chosen based on an assessment of the best correlation between price and quality.