Submit offer Marketing Research and Customer study for Startup Sens Vue ApS

1. GENERAL INFORMATION: 

Date: Jan 07, 2025

Questions and offers should be addressed to: Hong de Beer-Song, Sens Vue ApS

Tel. no. and e-mail: hong.debeer.song@sens-vue.dk, +45-50122688

2. PRESENTATION OF OFFERING COMPANY: 

We fight glaucoma, helping more people detect eye diseases and retain vision (www.sens-vue.dk)

3. DESCRIPTION OF THE TASK: 

To validate our home market in Denmark and grow internationally, we need to conduct a marketing research and customer survey study with 2 tasks. 

1)      Verify our investigation on optician and eye clinic segments, general and ideal customer profiles.

Deliverables: a presentation/report

-          client profiles and follow up list (from public or private sources)

-          workshop on communication strategy and on how to reach our customers, i.e. surveys, calls, meetings, clinical trials, etc a strategy to approach the relevant audiences

2)      The next step is for us to facilitate a workshop with a beachhead identified in Denmark where we wish to investigate. 

-          current reimbursement flow, interfacing and pricing issues

-          Process flows and customer behaviors of the target segment

-          Customer satisfaction criteria

-          Deliverables:

-          Advice on interview format and questionnaire

-          Advice on how to measure customer satisfaction

4. TASK OBJECTIVES AND SUCCESS CRITERIA: 

The success of the task is measured by the deliverables defined above. 

Task 1:

-          a clear landscape and mapping indicating sources of the data

-          an actionable list in Denmark and other key countries

-          A successful workshop plan

Task 2

-          a clear mapping of the current state process flow

-          a list of customer satisfaction criteria

-          a workshop plan with selected customer/s

-          a plan for how to transfer the knowledge agreed, to be signed off by Sens Vue

5. BUDGET AND OFFER SPECIFICATION: 

We expect the written offer to contain at least: 

• Date of submission of offer: Jan 20, 2025

• A brief presentation of the tenderer, stating the CVR number and contact details.

• Bidder's proposal for solving the task: 

• Specifying the price for solving the task: 

• Possibly discount: 

• Expected schedule:

-          Feb 3, start of assignment

-          Feb 20, deliverable of task 1

-          March 10, deliverable of task 2

• Possibly conditions for the offer: 

The researcher needs to have in-depth knowledge in classic or digital marketing, ophthalmology, medical imaging, radiology, and/or other background experiences. 

6. BACKGROUND OF THE TENDER: 

The provider is subject to a number of requirements for good, sound financial management, including documentation that the agreed price for external purchases is an expression of the market price. This tender is part of this. 

We emphasize that the tenderer may only make an offer for the requested delivery. Services of an executive or implementing nature cannot be approved. The final offer is chosen by the offering company based on an assessment of the best correlation between price and quality.