Submit offer Digital transformation of Bjørn Parfume’s e-commerce platform An error occured

1. GENERAL INFORMATION

Title of tender:
Digital transformation of Bjørn Parfume’s e-commerce platform

Company name:
Bjørn Parfume

Address:
Gl. Hovedgade 14, 1. th.
2970 Hørsholm
Denmark

CVR no.:
44380048

Date:
18. august 2026

Deadline for tender:
15. september 2026

For further questions, contact:
Martin van Wylich Neuert
Founder, Bjørn Parfume
+45 21 69 18 44
martin@bjornparfume.dk

2. PRESENTATION OF COMPANY

Bjørn Parfume is a Danish niche fragrance company developing and selling perfumes through its webshop and a growing network of retailers. As the company grows, we want to strengthen our internal digital competencies and become better equipped to manage and develop our own digital sales channels.

Website: www.bjornparfume.com

3. DESCRIPTION OF THE TASK UNDER MARKET EVALUATION

Digital competence development for Shopify and digital sales

Bjørn Parfume is planning to migrate its existing webshop from ScanNet to Shopify and improve its digital sales setup. However, the purpose of this project is not to have these activities carried out by an external consultant.

Instead, we seek an experienced consultant who can train, advise and guide our team, so that we acquire the knowledge and practical skills required to carry out and manage these activities ourselves.

The consultant’s role will therefore be focused on competence development, hands-on training, sparring and knowledge transfer.

The training and advisory programme should cover:

How to plan and carry out a migration from ScanNet to Shopify.
How to set up and manage a Shopify webshop.
How to structure and manage products, collections, content and customer data.
How to work with integrations and digital sales channels, including Instagram Shopping and Facebook Shop/Meta Commerce Manager.
How to plan and manage the setup of a digital B2B solution.
How to optimise website structure, user experience and digital sales processes.
Best practices for SEO, redirects, analytics and other relevant webshop functions.
Troubleshooting and ongoing administration of the Shopify platform.
Practical guidance and sparring while Bjørn Parfume’s employees carry out the relevant tasks themselves.
A key objective is that the training is hands-on and directly related to Bjørn Parfume’s own webshop, allowing employees to develop their skills by working on real tasks under the consultant’s guidance.

The project should result in a significant competence lift within Bjørn Parfume, enabling the company to independently manage, maintain and further develop its digital sales platform after the advisory period.

Maximum budget: DKK 55,000.

4. TASK OBJECTIVES AND SUCCESS CRITERIA

Objectives

The primary objective is to strengthen Bjørn Parfume’s internal digital competencies and reduce the company’s dependency on external technical assistance.

The project will:

Build practical knowledge of Shopify and e-commerce management.
Equip employees to independently plan and execute a webshop migration.
Develop internal competencies in integrations and social commerce.
Strengthen knowledge of B2B digital sales solutions.
Improve the team’s ability to manage, maintain and optimise the webshop.
Establish internal knowledge that can support future digital development and growth.
Success criteria

The project will be considered successful when:

Relevant employees have completed practical training and advisory sessions.
Employees can independently navigate and administer Shopify.
Employees understand how to manage products, collections, content, customers and orders.
Employees understand how to set up and manage integrations with Instagram and Facebook/Meta.
Employees have gained the knowledge required to plan and manage the migration from ScanNet to Shopify themselves.
Employees can identify and troubleshoot common Shopify and e-commerce issues.
The company has documented knowledge and processes that can be used internally after the project.
Bjørn Parfume has achieved a measurable competence lift and is significantly less dependent on external consultants for day-to-day digital management and future development.