Submit offer Consultant for guiding a start-up’s with the entire sales effort

The Beyond Beta program supports the Danish startup ecosystem from the initial idea to investment and scaling by providing founders with the right network, knowledge, and navigation tools.  
Danish Life Science Cluster acts as a mentor organization for start-ups within life science and welfare technology.  

As part of the Beyond Beta program, we are inviting proposals for advisory services to assist Optinorm with a tailored sales training program. The need is not general sales training, but a targeted process that equips Optinorm to improve and strengthen the entire sales effort around Optinorm’s digital management tool for the care sector. 

See the task description below:

GENERAL INFORMATION:  
Titel of tender: Targeted process for the entire sales effort 
Company name: Optinorm 
Address: Jernbanegade 23, 4000 Roskilde 
Date: 23/10-2025  
Deadline for tender: November 7 2025  
Budget: 25.000 DKK
For further questions, contact info: Joachim Wulff Alstrøm (Optinorm) or Charlotte Søgaard Kristensen (Danish Life Science Cluster)  
Upload of tender info: Must be through the link this tender description is on.  
Phone and e-mail:  
Joachim Wulff Alstrøm: +45 3119 9194, joachim@optinorm.dk  
Charlotte Søgaard Kristensen: +45 4046 2410, csk@danishlifesciencecluster.dk  

2. PRESENTATION OF OPTINORM 
Optinorm’s digital tools provides an overview as well as administrate and manage standards, labor costs and personnel ressources. 
Link to our website: https://optinorm.dk/  

3. DESCRIPTION OF THE TASK UNDER MARKET EVALUATION:
The program should be based on the following: 

Review and development of sales materials
a. Feedback and sparring on existing presentations, demo flow, and email templates b. Adapting messages to different target audiences (care home managers, regional directors, financial officers, etc.) 

Training in personal selling 
a. Preparation and structure: how to best prepare for meetings and conversations 
b. Questioning techniques and needs analysis based on methods such as SPIN 
c. Presentation techniques and argumentation that highlight Optinorm’s value in specific situations 
d. Handling objections and typical questions (price, time, implementation, etc.) 
e. Closing techniques and timing

Price negotiation and quoting 
a. Practical tools and sparring to set, communicate, and defend our pricing 
b. Training in closing deals with different types of counterparts 

Follow-up and lead nurturing 
a. How to maintain momentum after meetings and demos 
b. Planning for relationship building and lead maturation 

Sales planning 
a. Sparring on my current structure and plan 
b. Help to stay focused on the right activities and prospects 
c. Building a simple system to manage the pipeline and prioritize time 

4. TASK OBJECTIVES AND SUCCESS CRITERIA:  
There must be room to work hands-on with my current cases and prospects throughout the process. The program should deliver tangible impact right away, while also preparing me to drive sales forward as Optinorm grows. 
 
5. BUDGET OG SPECIFICATION OF AN OFFER: 
We expect a written offer to include at least:  
Date of submission of offer   
A brief presentation of the bidder, stating the CVR number and contact details. If relevant, with references and history   
Bidder's proposal for solving the task   
Specification of the price for solving the task without VAT
Discount, if relevant   
Timeframe and end date   
Conditions for the offer, if any  
 
6. BACKGROUND FOR THE TENDER: 
Beyond Beta is subject to a number of requirements for good, healthy financial management, including documentation that the agreed price 
for external purchases is an expression of the market price. This tender is part of these requirements. 
We emphasize that the bidder must only make an offer on the requested task. 
Services of executing or implementing nature cannot be approved 
The winning bid is chosen based on an assessment of the best correlation between price and quality.