Submit offer Privacy First Marketing Analytics and In-App Tracking for Fertility App

1. GENERAL INFORMATION 

Title of tender: Privacy First Marketing Analytics and In-App Tracking for Fertility App

Company name: Y factor ApS

Address: Suomisvej 4, Frederiksberg C

CVR nr.: 44690934

Date: 26th June 2026

Deadline for tender: 15th September 2026

Contact for questions: Karine and Deyan

Upload of tender info:

Phone and e-mail: deyan@yfactor.app, karine@yfactor.app

2. PRESENTATION OF COMPANY 

Y factor is a two-sided fertility matchmaking platform that connects private sperm donors with intended parents. The platform is delivered as a mobile application, available on iOS and Android.

Y factor currently operates across the United Kingdom, Germany, Spain, Italy and is actively expanding into the United States. The platform is growing and serves a sensitive user base that requires the highest standards of privacy, data protection, and regulatory compliance.

The company is an early-stage, bootstrapped startup with a team of 8 people. Y factor is part of the Beyond Beta accelerator programme.

https://yfactor.app/en

3. DESCRIPTION OF THE TASK UNDER MARKET EVALUATION: 

Y factor is seeking an external specialist to deliver a structured competence-building workshop focused on mobile app tracking and marketing analytics within highly sensitive industries. The purpose of the workshop is to upgrade the internal team’s competencies regarding privacy-preserving attribution methodologies (e.g., MMPs, server-side tracking, anonymised data mapping) that comply with strict international health data regulations.

Privacy-First Tracking Strategy: Define a compliant methodology for connecting marketing channels (Meta, Google, organic, etc.) with down-funnel in-app conversion events (registrations, matches) for both donors and recipients.

Architecture Evaluation: Evaluate and recommend optimal privacy-preserving analytics tools, Mobile Measurement Partners (MMPs), or server-side tracking configurations that fit a bootstrapped startup budget.

Data-Driven Growth Blueprint: Provide a structured blueprint that outlines how Y factor can measure Customer Acquisition Cost (CAC), Lifetime Value (LTV), and channel ROI without compromising user anonymity or trust.

4. TASK OBJECTIVES AND SUCCESS CRITERIA: 

● Completed Setup Audit & Gap Analysis: Delivery of a clear evaluation of the current tracking and MMP setup, identifying specific areas of improvement regarding data accuracy, privacy compliance, and attribution.

● Delivery of Workshop: Successful execution of a structured workshop (or series of sessions) tailored to the team's current technical and marketing competencies.

● Framework Handout / Playbook: Provision of workshop materials, reference frameworks, or a strategic decision-matrix blueprint that the internal team can use to independently execute the implementation.

5. BUDGET OF SPECIFICATION OF AN OFFER: 

● The budget for this tender is 20.000 DKK ex. vatt. 

● We expect a written offer to include at least:

● Date of submission of offer

● A brief presentation of the bidder, stating the CVR number and contact details. If relevant, with references and history

● Bidder's proposal for solving the task

● Specification of the price for solving the task

● Discount, if relevant

● Timeframe and end date

● Conditions for the offer, if any

6. BACKGROUND FOR THE TENDER: 

Beyond Beta is subject to a number of requirements for good, healthy financial management, including documentation that the agreed price for external purchases is an expression of the market price. This tender is part of these requirements. We emphasise that the bidder must only make an offer on the requested task. Services of an executing or implementing nature cannot be approved. The winning bid is chosen based on an assessment of the best correlation between price and quality.